Scripps names Jen Carfley head of SMB growth and direct response advertising
SSP•Scripps appoints Jen Carfley to newly created SMB growth role
Scripps appointed Jen Carfley to a newly created role leading small and medium business growth, effective immediately.
The role covers enterprise strategy for performance-driven TV advertising across local, national, linear and connected TV platforms.
Carfley will also lead direct response advertising for ION and Bounce starting next year.
Carfley previously led NBCUniversal’s SMB growth team. Earlier roles include Sling TV, Dish Media Sales, Defy Media, BBC America and BBC World News.
