SEGG Media partners with International Gaming Alliance to expand Lottery.com into Latin America, Canada - SEGG News | RalliesSEGG Media partners with International Gaming Alliance to expand Lottery.com into Latin America, Canada
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SEGG• Partnership to expand Lottery.com through affiliate model
- Sports Entertainment Gaming Global Corporation named International Gaming Alliance as the first partner in its Lottery.com global affiliate program.
- The partnership targets Latin America and Canada, shifting Lottery.com from direct gaming operations to an affiliate-led market entry model.
- IGA will fund launches, handle licensing, marketing and customer acquisition, and absorb early-stage costs, while SEGG Media keeps brand control.
- IGA will deploy SEGG Media’s Spektrum lottery platform, acquired in 2025, to support localized products and speed rollout.
- The Lottery.com site will relaunch as an information and affiliate hub; the initial market name is pending regulatory and licensing steps.
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