SEGG Media plans Lottery.com expansion into Latin America, Canada via affiliate model with International Gaming Alliance

Sports Entertainment Gaming Global outlined an affiliate-led plan to expand Lottery.com across Latin America and Canada, shifting away from operating lottery games directly.

International Gaming Alliance will fund market launches, handle licensing, marketing and customer acquisition, and absorb early-stage execution costs.

SEGG Media will retain brand control and direct the rollout, while supplying Spektrum lottery technology acquired in 2025 for localized operations.

The Lottery.com website will relaunch as an information and affiliate hub with localized results, editorial content and operator referral links.

The strategy aims to preserve capital for other subsidiaries, including Veloce, Quadrant and Sports.com Predict, while scaling internationally.