SEGG Media makes Lottery.com its global affiliate platform
SEGG Media board backed a shift that makes Lottery.com the group’s master global affiliate platform for regulated lottery operators.
The plan moves Lottery.com exclusively to an affiliate model to support market-by-market partnerships rather than operating directly in each jurisdiction.
Initial rollout will target licensed operators in North America and Latin America, consistent with the company’s previously outlined regional expansion plan.
Management expects to name individual affiliate partners in the near term as agreements are completed.
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