Sequel Raises $8M with Leak-Proof Tampon to Challenge Kimberly-Clark’s Kotex
Sequel’s founders have raised $8M to launch spiral-shaped tampons that redirect fluid to the core, aiming to disrupt Kimberly-Clark’s Kotex, which holds 16% of global tampon share. The global tampon market is set to rise from $7.44B this year to $12.61B by 2034 as Sequel prepares a Series A round.
1. Startup Origins
Sequel was launched in late 2018 by mechanical engineers Amanda Calabrese and Greta Meyer, both former athletes who identified a need for more reliable sports-friendly feminine hygiene products.
2. Tampon Redesign Technology
Sequel’s tampon features a spiral-shaped core that channels fluid evenly to the absorbent center, aiming to eliminate edge leaks common in traditional vertical-channel tampons.
3. Market Opportunity
The global tampon market is projected to grow from $7.44 billion this year to $12.61 billion by 2034, with Kimberly-Clark’s Kotex brand holding 16% of current global share.
4. Funding and Next Steps
Sequel has secured over $8 million in funding from venture firms including MaC Venture Capital and RRE Ventures and is preparing to launch an official Series A financing round.