ServiceNow becomes Bundesliga official CRM partner
NOW•ServiceNow became the Bundesliga’s official CRM partner, expanding an existing workflow partnership to fan engagement operations. The league moved seven digital fan channels onto the platform, where first-contact resolution reached 89% and early-season fan case creation fell more than 50%.
1. Fan channels consolidated
The Bundesliga moved seven digital fan channels onto one ServiceNow CRM platform, reaching 89% first-contact resolution for enquiries. Early-season fan case creation fell more than 50%, driven by automated responses and a centralized knowledge base.
2. Partnership plans
The parties plan to extend the platform across the Bundesliga ecosystem, including a centralized club portal for requests between the league and clubs.
