Señorita Debuts 750mL Hemp-Derived THC Spirit with 10mg Servings
Señorita has launched 1777, a 750mL non-alcoholic hemp-derived THC spirit featuring 10mg of THC per 1.5 fl oz serving, crafted with agave, Mexican lime, dragon fruit and Acapulco Gold terpenes. The spirit marks RYTHM’s first entry into the THC spirits category with nationwide distribution on SenoritaDrinks.com and at Binny’s.
1. Launch of 1777 Non-Alcoholic THC Spirit
Señorita has introduced 1777 in a 750mL bottled format containing 10mg of hemp-derived THC per 1.5 fl oz serving. This debut spirit extends the brand’s portfolio beyond canned cocktails into a new product category designed for sipping or mixing.
2. Flavor Profile and Craftsmanship
Developed by winemakers Joel Gott and Charles Bieler, 1777 blends smooth agave notes with Acapulco Gold terpenes, bright Mexican lime, dragon fruit sweetness and a hint of chili extract for a layered yet approachable taste without a hangover.
3. Distribution and Availability
Available in time for Cinco de Mayo, 1777 is sold direct-to-consumer online via SenoritaDrinks.com and through nationwide distribution at Binny’s and other major beverage retailers, expanding access to THC spirits.
4. Strategic Brand Expansion
Following the 2025 launch of Ranch Water and entry into arena concessions, this first spirit release reinforces Señorita’s leadership in the fast-growing THC beverage market and supports RYTHM’s broader growth strategy.