Shopify report says US merchants generated $688 billion and supported 2.3 million jobs through June 2026
SHOP•Shopify’s market analysis said US merchants generated $688 billion in economic activity and supported 2.3 million jobs in the year to June 30, 2026. Globally, entrepreneurs supported 9.6 million jobs and generated more than $1.2 trillion in economic activity.
1. US merchant impact
Shopify’s market analysis found that US merchants generated $688 billion in economic activity and supported 2.3 million jobs in the year to June 30, 2026. The number of jobs supported doubled since 2022.
2. Global commerce figures
Global Shopify data showed entrepreneurs supported 9.6 million jobs and generated more than $1.2 trillion in economic activity. AI-referred sessions converted 80% better than organic search, with average order values 14% higher in April–June 2026. Cross-border sales reached $68 billion globally, while the rural share rose 4.4 times over six years.
