Similarweb ecommerce report says AI shopping recommendations sway purchases despite limited click-through traffic
SMWB•Long-term ecommerce growth outlook
Global B2C ecommerce revenue is forecast to top USD 4.9 trillion by 2030, up more than 27% from 2026.
Mobile shopping continues to accelerate
The report says the shift to mobile is accelerating, with ecommerce app sessions growing about 1.3x faster than web visits. It also says 86.5% of U.S. consumers mainly shop on mobile.
AI shopping recommendations influence purchases
Similarweb’s State of Ecommerce 2026 report flags AI chat tools as a high-impact influence on purchases despite limited direct click-through traffic. AI buying recommendations can deliver a 2-to-1 advantage for the recommended brand versus competitors.
Search remains central: 89% of consumers who use AI for shopping research also use search.
