Simply Good Foods Debuts Stacks Bars and Crispy Chips, Appoints IR VP
Simply Good Foods launched Quest Stacks Bars and Crispy Protein Chips with 20g protein, ≤3g net carbs and 1g sugar, rolling out at Walmart March 2 and nationwide April 15, featuring Sophie Cunningham in "The Grand Try" series. The company appointed Matt Siler as Vice President of Investor Relations and Treasury.
1. Product Launch and Marketing Initiative
Simply Good Foods introduced Quest Stacks Bars and Quest Crispy Protein Chips designed for active lifestyles. Stacks Bars combine five layers—crispy, soft and chewy, gooey caramel, crunchy and chocolate drizzle—delivering 20g protein, ≤3g net carbs and 1g sugar, available on Amazon March 18 and nationwide retail in April. Crispy Protein Chips offer 11–12g protein and 3–5g net carbs in Sour Cream & Onion, BBQ and Sea Salt flavors, launching at Walmart March 2 and rolling out across the US April 15. The brand is promoting both products through "The Grand Try," an elimination competition series hosted by Sophie Cunningham with USA Rugby athletes.
2. Leadership Change in Investor Relations
Effective March 2, Matt Siler joined as Vice President of Investor Relations and Treasury, replacing Josh Levine. Siler brings over 20 years of buy-side and sell-side consumer-sector equity research and investor relations experience, having served in IR leadership roles at TreeHouse Foods and Vital Farms.