Sinch adds RCS messaging to native SAP Engagement Cloud integration
SAP•Sinch expanded its partnership with SAP by adding RCS messaging to its native SAP Engagement Cloud integration. Businesses can send branded, interactive messages with SMS fallback, while RCS availability is limited to supported markets.
1. RCS added to integration
Sinch expanded its partnership with SAP by adding RCS to its native integration with SAP Engagement Cloud. Businesses can send branded, interactive RCS messages from the platform, with SMS fallback where needed.
2. Workflow capabilities
The integration supports AI-driven conversational marketing, sales and service workflows, including handoff to agents in SAP Service Cloud. RCS is available only in markets where RCS Business Messaging is supported.
