Sinclair Pledges $25,000 and Launches April 4 Veteran Volunteer Campaign
Sinclair launched Sinclair Cares: DAV Community Impact Day, pledging a $25,000 corporate donation and inviting viewers to volunteer on April 4. The campaign runs through April 4 across Sinclair’s 179 stations with news coverage, PSAs and a 30-minute special to boost DAV’s support for over one million veterans.
1. Campaign Launch and Donation
On March 16 Sinclair announced a partnership with Disabled American Veterans, kicking off Sinclair Cares: DAV Community Impact Day with a $25,000 corporate contribution. The launch sets the stage for a nationwide volunteer drive aimed at strengthening support for veterans and their families.
2. Campaign Promotion and Engagement
The campaign runs from March 16 through April 4 across Sinclair’s 179 owned and operated television stations and digital platforms. Activities include news coverage, public service announcements, digital storytelling and a 30-minute special streaming on April 1 to drive volunteer pledges.
3. Supporting Veterans through Volunteerism
Sinclair is encouraging viewers to pledge time on April 4 to assist DAV, a nonprofit that provides no-cost benefits access, health care, employment resources and advocacy for over one million veterans annually. The initiative leverages Sinclair’s media reach to deepen community engagement and bolster DAV’s century-long mission.