Sinclair Q2 revenue rises on political advertising strength
SBGI•Guidance changes
Sinclair raised its 2026 adjusted EBITDA guidance to $730 million-$760 million from $700 million-$740 million.
The company also lifted its 2026 political advertising revenue guidance to at least $375 million from at least $333 million.
Sinclair lowered its 2026 core advertising revenue guidance, citing strong political demand and advertiser caution.
Quarterly results
Sinclair's second-quarter revenue rose 7% year over year, while adjusted EBITDA jumped 45% year over year, driven by strong political advertising.
The company reported second-quarter revenue of $840 million, compared with a consensus estimate of $836.77 million from five analysts. Adjusted EBITDA was $149 million, and net loss attributable was $76 million.
Drivers and analyst view
Political advertising boosted second-quarter results, with revenue from that category rising 9% year over year as the midterm election cycle intensified.
Record-setting World Cup audiences on FOX affiliates and digital platforms also contributed to engagement and advertiser reach.
