SiriusXM Media hosts second annual Built With Audio ad tech event in New York
SIRI•SiriusXM Media said its YouTube and YouTube Music audio inventory deal lifts its reach to 255 million unduplicated listeners, while beta campaigns increased advertisers’ unique reach by as much as 91%.
1. Audio ad strategy
At its second annual Built With Audio event on Oct. 6, 2026, SiriusXM Media highlighted its cross-platform advertising technology strategy and exclusive U.S. reseller deal for YouTube and YouTube Music audio-first inventory. The company said AdsWizz serves one in four open-ecosystem audio ads globally.
