Sling TV and Trae Young Offer $1 Day Pass If 12-16 Seed Advances
EchoStar's Sling TV is launching a March 19-22 promotion with Trae Young that offers customers a $1 Day Pass if a 12-to-16 seed reaches the tournament's Round of 16. The campaign highlights new 1-, 3- and 7-day passes priced at $4.99, $9.99 and $14.99 for flexible live sports access.
1. Promotion Mechanics
Fans who purchase any Sling 1-, 3- or 7-Day Pass between March 19 and March 22—or register online for a free entry—become eligible to claim their next 1-Day Pass for $1 if any 12-to-16 seed advances to the tournament's Round of 16 in either the men's or women's bracket. Eligible subscribers will receive an email with a redemption link valid through the championship game on April 6.
2. Sling Passes Overview
Sling's new Pass subscriptions grant instant access to key tournament channels—TNT, TBS, ESPN and ESPN2—via Sling Orange; customers can add truTV for $1 with the Entertainment Extra or ESPNU and ESPNEWS for $1 with the Sports Extra. The Passes cost $4.99 for 24 hours, $9.99 for 72 hours and $14.99 for seven days.
3. Brand Partnership and Flexibility
Sling TV has teamed up with NBA star Trae Young to embody his underdog spirit and promote flexible viewing, allowing fans to tune in just when they need. This collaboration aims to drive incremental sign-ups by rewarding viewers for engaging with March Madness upsets.