Smithfield Foods Taps Leo Chicago and LaForce to Drive Marketing for Nine Brands
Smithfield Foods has named Leo Chicago as creative agency of record and LaForce as lead communications partner, alongside Kelly Scott Madison Media and Mars United Commerce, to unify marketing across nine brands including Nathan’s, Eckrich and Farmland. The initiative aims to accelerate presence and consumer engagement for its meats portfolio.
1. Integrated Agency Team Formation
Smithfield Foods has named Leo Chicago as its creative agency of record and LaForce as its lead communications partner, working alongside Kelly Scott Madison Media for media marketing and Mars United Commerce for commerce marketing to unify brand strategy across its portfolio.
2. Aiming for Accelerated Growth
This integrated approach is designed to deepen consumer engagement, accelerate market presence and drive product innovation across nine brands including Smithfield, Nathan’s, Eckrich, Farmland and Armour, with the objective of strengthening the company’s position in the packaged meats sector.