Smithfield survey shows 46% of US pizza consumers rank toppings as key quality driver
SFD•A Smithfield Foods survey found 46% of U.S. pizza consumers rank toppings as the most important component, while 37% prioritize topping quality and 18% prioritize quantity. The online survey included 2,000 U.S. adults who order pizza at least monthly.
1. Survey findings
Smithfield Foods said its survey found that 27% of respondents identified as “Meat Maximalists” and 93% said pepperoni would not go out of style. It also found 79% make special efforts to get their preferred pizza, with 25% traveling 25 miles or more. The online survey of 2,000 U.S. adults who order pizza at least monthly was conducted Sept. 3-10, 2026.
