Snap Inc. Q4 Revenue Hits $1.72 Billion; Snapchat+ Subscribers Surge 71%
Snap Inc. reported Q4 Snapchat+ subscriber growth of 71% to 24 million and revenue of $1.72 billion with net profit of $45 million versus $9 million. It joined a Qualcomm-led AI-native 6G network consortium on March 2 and trades at a consensus $8.00 median target implying 48.8% upside despite 70% Hold ratings.
1. Q4 Financial Results
Snap Inc. delivered stronger-than-expected fourth-quarter results with revenue of $1.72 billion, up significantly year over year. Snapchat+ subscribers rose 71% to 24 million and total active advertisers grew 28%, driving net profit to $45 million compared to $9 million in the prior year.
2. Analyst Ratings and Price Targets
The median price target stands at $8.00, reflecting a 48.8% upside, yet almost 70% of analysts maintain Hold or equivalent ratings. Morgan Stanley and Citi both left their ratings unchanged, citing ongoing advertising volatility and integration uncertainties.
3. AI-Native 6G Consortium Participation
On March 2, Snap Inc. joined a Qualcomm-led consortium to advance commercialization of AI-native 6G networks. This membership aligns Snap with next-generation connectivity infrastructure aimed at enabling immersive AR overlays and spatial computing experiences.
4. Strategic Positioning and Outlook
Snap is expanding beyond core advertising through subscriptions and AR, positioning itself within AI-powered ecosystems and next-gen wireless. The company’s first-quarter adjusted EBITDA forecast of $170–$190 million also exceeded projections, underscoring operational momentum.