Snap Launches $2,195 Specs AR Glasses, Secures Qualcomm Chip Partnership
SNAP•Snap launched its first consumer AR glasses, Specs, priced at $2,195 with a $200 refundable deposit and about four hours of battery life. Its Specs unit secured a multi-year deal to use Qualcomm AI chips in upcoming smart glasses, extending its Spectacles partnership.
1. Snap Unveils Specs AR Glasses
Snap introduced its first consumer-targeted AR glasses, Specs, priced at $2,195 with a $200 refundable deposit. The device offers around four hours of battery life and runs apps via an overlay that blends seamlessly into daily activities, positioning it as a post-smartphone computing platform.
2. Multi-Year Qualcomm Chip Partnership
Snap’s Specs unit secured a multi-year agreement to incorporate Qualcomm’s AI-powered chips in upcoming smart glasses, building on their existing Spectacles collaboration. The deal leverages AI agents that infer user intent and deliver contextual assistance without relying on smartphones.
3. Strategic Shift Beyond Smartphones
By combining high-end hardware and AI chip partnerships, Snap aims to diversify revenue beyond its social media app business. The Specs launch and chip deal underscore the company’s push into wearables, potentially driving higher margins and new growth opportunities in the AI device market.
