Snap Spins Off Generative AI Video Team into Dotmo with Large Equity Stake
SNAP•Snap is spinning off its generative AI video team into an independent company called Dotmo to develop AI models and immersive gaming experiences. Snap will hold a major equity stake while CTO Bobby Murphy retains ownership and remains Snap’s GenAI research lead.
1. Spin-Off Details
Snap is creating Dotmo, an independent company that incorporates its generative AI video team to focus on AI model and immersive gaming development.
2. Ownership Structure
Snap will hold a major equity stake in Dotmo, and CTO Bobby Murphy will retain significant ownership while continuing to lead GenAI research and development at Snap.
3. Strategic Rationale and Outlook
By separating costly AI and immersive gaming operations, Snap aims to manage rising development expenses and may partner with Dotmo to expand its technology portfolio while improving profitability potential.



