Snap Unveils $2,195 Standalone AR Glasses with Dual Snapdragon Chips
SNAP•Snap introduced its fully standalone AR glasses Specs at a $2,195 price with a 51° field of view, 7ms latency, and dual Snapdragon processors for developers and early adopters. Preorders require a $200 refundable deposit for autumn shipments in the US, UK and France, sparking skepticism over demand for expensive spatial computing hardware.
1. Product Features
Specs are fully independent AR glasses featuring a 51° field of view, 7-millisecond latency and dual Qualcomm Snapdragon processors—one for core OS and apps, the other dedicated to computer vision tasks such as gesture tracking and spatial mapping. Out-of-the-box applications include floating web browsing, navigation, object measuring, real-time translation and an AI assistant powered through Snap’s Lens Studio.
2. Pricing and Preorders
The eyewear carries a $2,195 price tag and requires a $200 refundable deposit at checkout. Initial preorders open now for shipments scheduled this autumn to customers in the United States, the United Kingdom and France.
3. Strategic Positioning
Snap CEO Evan Spiegel emphasizes that Specs are designed as a long-term evolutionary step toward hands-free ambient computing rather than an immediate replacement for smartphones. The company positions the device as a complement to existing hardware, aiming to shift user interaction toward natural, hands-free experiences.
4. Market Outlook
Retail skepticism centers on the steep price limiting mass adoption, especially against Meta and Apple’s emerging AR ecosystems. While targeting developers and early adopters could generate initial revenue, mainstream uptake may hinge on broader software support and price adjustments over time.
