Snowflake Highlights Six Partners in Modern Marketing Data Stack Report

At Cannes Lions 2026, Snowflake unveiled its fifth Modern Marketing Data Stack: Governing the Agentic Enterprise report, showcasing best-in-class integrations and services across its AI Data Cloud platform. The report evaluates partner capabilities in critical marketing stack categories and spotlights organizations driving identity resolution, activation, analytics and deployment.

Adstra earned the 'One to Watch' designation for resolving customer identities and activating audiences within Snowflake without data movement. Amperity was named a Leader in Data & Identity for unifying fragmented customer data into AI-ready profiles, while RelationalAI was also recognized as 'One to Watch' for its AI/ML development and deployment solution improving joint marketing ROI.

Hightouch secured a Leader badge in the Activation & Delivery category for enabling brands to deploy governed customer data across advertising and marketing channels. Snowplow was named a Leader in Analytics & Measurement for delivering real-time, event-level behavioral data directly into the AI Data Cloud to power hyper-personalized experiences.

These recognitions underscore Snowflake’s expanding partner ecosystem, enhancing cross-sell opportunities and reinforcing platform value for marketing and data teams. Broad partner adoption may drive incremental cloud consumption and strengthen Snowflake’s positioning in the enterprise marketing analytics market.