Snowflake’s Fifth Report Hails Snowplow, Ketch, Iterable in Key Categories
SNOW•Snowflake’s fifth Modern Marketing Data Stack report named Snowplow leader in Analytics & Measurement for real-time event-level behavioral data, Ketch Privacy & Consent leader, and Iterable top for the fourth consecutive year. The report also spotlighted IPinfo as One to Watch and recognized Tealium and Piano for unified governed data and AI-driven marketing outcomes.
1. Snowflake Releases Fifth Edition Report
Snowflake published the fifth annual Modern Marketing Data Stack: Governing the Agentic Enterprise report, reflecting a shift from fragmented tools to AI-driven, agentic marketing systems built on governed data foundations.
2. Leading Winners Highlighted
Snowplow was recognized as the leader in the Analytics & Measurement category for delivering high-quality, real-time event-level behavioral data into Snowflake’s AI Data Cloud, Ketch earned Privacy & Consent leader status, and Iterable secured a spot for the fourth consecutive year.
3. Additional Honorees
IPinfo was named One to Watch, while Tealium was commended for helping joint customers unify governed data and audience activation, and Piano was praised for its collaboration on marketing analytics and measurement within the Snowflake AI Data Cloud.
4. Impact on Customers
These recognitions underscore Snowflake’s emphasis on governed data foundations and AI-driven workflows, enabling clients to deploy hyper-personalized customer experiences, strengthen data privacy and consent management, and streamline marketing analytics.
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