Soccer-Chelsea bring Circle's USDC on board as front-of-shirt sponsor

CRCL•2026-08-28

Chelsea add Circle and USDC as front-of-shirt partner

Chelsea announced a partnership with internet financial platform company Circle Internet Group on Friday, with the company becoming the Premier League club’s official front-of-shirt partner this season and its USDC stablecoin featuring on the shirts.

Chelsea said Circle and USDC brands will appear on the front of the men's, women's and academy shirts.
The branding will feature on Chelsea's shirts for first time when they host Brighton & Hove Albion on Sunday.
Chelsea have not had a front-of-shirt sponsor for the full season for three years now.
Infinite Athlete was a sponsor who came on board only in September in the 2023-24 campaign, penning a deal for one season.
DAMAC Properties was signed as a sponsor only at the end of the 2024-25 campaign.
Last season, Artificial Intelligence firm IFS was announced as front-of-shirt sponsor only in February until the end of the campaign.

Soccer-Chelsea bring Circle's USDC on board as front-of-shirt sponsor

Chelsea add Circle and USDC as front-of-shirt partner

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