Society Pass Incorporated shares jumped 65% following the announcement of TMG Social, the company’s new live commerce platform in Thailand. This sharp rally reflects investor enthusiasm for Society Pass’s move into high-growth digital retail advertising, leveraging Thoughtful Media Group’s network of over 10,000 influencers and creators to drive real-time sales conversions and engagement.

Society Pass and its subsidiary Thoughtful Media Group are aiming to capture a significant portion of the projected US$90 billion social commerce market in Southeast Asia. Major platforms like TikTok, Shopee and Lazada have already demonstrated the region’s appetite for live selling, and TMG Social seeks to differentiate itself with shoppable in-video links, livestream shopping events and hashtag challenges that seamlessly integrate purchase options.

Thoughtful Media Group’s CEO, Kriangkrai Chaimonglol, outlined a revenue target of US$10 million in 2026 for the TMG Social business unit. This forecast is backed by a dual revenue model combining campaign and retainer fees with commissions on livestreaming sales, ensuring both predictable cash flow and alignment of incentives for creators and brands.

Founded in 2018, Society Pass operates across digital media, travel and lifestyle verticals in Vietnam, Indonesia, the Philippines, Singapore and Thailand, covering over 80% of the region’s population. With offices in five major SEA markets and a history of acquisitions, the company’s multifaceted approach aims to personalize customer experiences and streamline the retail value chain, positioning it for sustained market expansion.