SoFi Launches AI Coach for Debt Paydown, Budgeting and Retirement
SOFI•SoFi launched SoFi Coach, an AI-driven financial chat built into its platform to guide members on debt paydown, budgeting, retirement saving and goal-based portfolio alignment. Developed on an eight-year planning framework serving tens of thousands, the chartered bank reports strong early adoption and enforces bank-grade accountability for advice.
1. Launch and Integration
On June 2, SoFi introduced SoFi Coach, an AI-powered financial chat tool fully integrated into its digital banking app and website. The feature allows members to ask real-time questions and receive personalized guidance without navigating away from their SoFi account.
2. Core Features
SoFi Coach covers common financial planning topics including debt paydown strategies, budgeting templates, retirement savings projections and goal-based portfolio alignment. It focuses on high-level guidance rather than specific stock or ticker recommendations.
3. Development and Trust
Built on the institution's eight-year financial planning framework that has served tens of thousands of members, SoFi Coach incorporates checks and balances from its regulated charter. Accountability measures mirror those applied to human advisors at the nationally chartered bank.
4. Adoption and Outlook
Early rollout metrics indicate strong member engagement, with positive feedback in the tool’s first weeks. SoFi aims to scale these planning services to drive deeper customer relationships and potential fee-based revenue growth.
