SoFi survey finds 59% of Americans rate enjoying life above homeownership as financial progress marker

SoFi published a 2026 survey-based market read on shifting US consumer financial goals, with “lifemaxxing” gaining weight alongside traditional milestones.

• Ability to enjoy life ranked as a financial progress marker for 59% of respondents, versus 27% citing homeownership.
• About 72% accepted slower progress on long-term goals to prioritize family time, vacations, or other experiences.
• Roughly 75% used tactics to stretch budgets in the past year, signaling sustained pressure from higher costs.
• Gen Z showed higher appetite for entrepreneurship, with 77% believing they can start a business; 26% reported crypto investing.