SolarWindow launched ElectroFlex, targeting Tier-1 OEMs with factory-integrated solar to add onboard power without redesigning products.
Strategy centers on converting unused exterior surfaces into revenue-generating energy features, supporting range extension and lower reliance on generators.
Competitive pitch focuses on streamlined OEM integration to cut installation complexity, shipping burden, and structural retrofits versus conventional rooftop solar.
Initial rollout limited to US Tier-1 OEMs, with expansion planned to select North American and Asian markets in coming quarters.
Broader platform push pairs the launch with a refreshed product portfolio, positioning the company beyond a single-technology developer.
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