Sonic Automotive Named One of 700 Most Trustworthy Firms with 13 Harley-Davidson Locations
SAH•Sonic Automotive is one of 700 firms selected from over 100,000 companies for trustworthiness, and the only automotive retailer among 24 winners in the Automotive & Components category. The company operates 173 franchises, including 13 Harley-Davidson locations, and has 11,000+ teammates, 7 million vehicles sold and 1 million five-star reviews.
1. Recognition Details
Sonic Automotive was named one of America’s Most Trustworthy Companies as one of 700 out of over 100,000 firms evaluated. It stands as the sole automotive retailer among the 24 honorees in the Automotive & Components category, reflecting high marks from 25,000 survey respondents.
2. Operational Milestones
The company operates 173 automotive and powersports franchises, including 13 Harley-Davidson locations, supported by more than 11,000 teammates. Its portfolio has delivered 7 million vehicles and earned 1 million five-star reviews across 145 locations in 21 states.
3. Leadership Comments
Chairman and CEO David B. Smith emphasized that trust is earned through people and purpose, underpinning Sonic’s 60-year legacy. President Jeff Dyke noted that consistent, human-centered service across franchise dealerships, EchoPark and Powersports drives guest satisfaction and brand loyalty.
