Sonoco expands wood reels manufacturing and assembly capacity
Sonoco invested just over $25 million since 2024, including planned 2026 spend, to expand wood reels manufacturing and assembly capacity.
Capacity rose more than 30% across Hartselle, Alabama, plus Jefferson, Texas, targeting demand tied to AI data centers and power grid upgrades.
The Hartselle expansion adds about 15% nailed wood capacity, lifts floorspace about 33%, and includes upgraded inspection systems and advanced manufacturing technology.
Reel components ship into a nationwide network of 22 assembly centers to speed delivery and cut logistics costs as customer requirements increase.
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