Sony Pictures names PubMatic preferred programmatic ad partner for Live TV on PS5

PUBM•2026-10-06

Sony Pictures Entertainment named PubMatic its preferred programmatic advertising partner for Live TV on PS5, adding Sony’s connected TV inventory to PubMatic’s platform. The service launched Aug. 31, 2026, with in-stream video placements, and more advertising formats are expected over time.

Sony Pictures names PubMatic preferred programmatic ad partner for Live TV on PS5

1. Partnership details

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