SoundHound AI voice, generative AI powers Kia Sorento assistant launch in India
SOUN•SoundHound AI deployed its voice and real-time generative AI in Kia’s Sorento in India, marking the global debut of Kia’s in-car AI assistant with multi-turn conversations activated by “Hey Kia.”
1. Assistant debuts in India
SoundHound AI deployed its voice and real-time generative AI in Kia’s Sorento in India. The assistant supports multi-turn conversations activated by the “Hey Kia” wake command.
2. Features and platform
The integration is designed for hands-free cabin controls, questions answered from the digital owner’s manual, real-time search, navigation and news updates. It uses SoundHound’s OASYS voice AI platform, which supports broader scaling across Kia’s flagship models in international markets.
