Susquehanna maintained a neutral rating while lifting its target to $55, and UBS upgraded to Buy, projecting earnings per share above $6 by fiscal 2027. Goldman Sachs raised its price target to $32 but kept a Sell rating, while JPMorgan moved to Overweight with a $60 target. Southwest plans to integrate Starlink connectivity across its fleet, beginning this summer with the first equipped aircraft and targeting over 300 planes by the end of 2026. The upgrade aims to resolve intermittent connectivity and meet growing demand for reliable in-flight internet. The carrier introduced assigned seating and new checked-bag fees after retiring open boarding and free baggage, aiming to boost ancillary revenue. Southwest has also added USB ports on select aircraft to enhance onboard services as it shifts toward fee-based offerings. Recent traveler surveys show 75% of fliers favor airlines offering high-quality Wi-Fi, and 22% would avoid long-haul flights without it. Southwest’s current free Wi-Fi has underperformed due to limited bandwidth and weather-related outages, prompting the shift to satellite-based service.