Sportradar agrees to sell Synergy Sports coaching and scouting unit to Teamworks for $170 million
SRAD•Sportradar agreed to sell Atrium Sports, Synergy Sports’ coaching and scouting business, to Teamworks Innovations for $170 million in cash. The deal is expected to close in the fourth quarter of 2026, subject to customary closing conditions.
1. Sale terms
Sportradar agreed to sell Atrium Sports, the coaching and scouting business of Synergy Sports, to Teamworks Innovations for $170 million in cash. The deal is expected to close in the fourth quarter of 2026, subject to customary closing conditions.
2. Technology retained
Sportradar will retain technology tied to core products, including automated video production cameras, automated graphics and certain computer vision capabilities. The company said proceeds will strengthen its balance sheet and support capital allocation priorities.
