Sameer Deen will join Sportradar as Chief Operating Officer on May 18, 2026, reporting directly to CEO Carsten Koerl. In this role, he will oversee all commercial activities and group operations, driving strategic initiatives across global markets.

Deen brings more than 25 years of leadership in sports betting, media and digital commerce industries. He previously served as President and Chief Commercial Officer at Entain, where he scaled the commercial footprint and improved operational efficiencies, and held senior digital roles at Univision and Scripps Networks Interactive.

This appointment fortifies Sportradar’s executive team during a critical growth phase and positions the company to enhance partnerships with sports federations, media outlets and betting operators. Deen’s operational expertise is expected to accelerate innovation in data, technology and integrity services divisions.