Sportradar Unveils Playradar iGaming Brand with Hybrid Live-Stream Games in 2026
Sportradar introduced Playradar, an iGaming brand offering a fully integrated sportsbook and casino ecosystem combining live and historical sports data with proprietary hybrid content. Led by Edo Haitin, Playradar will launch live-streamed games and classic casino titles in the UK, North America and Latin America with releases scheduled throughout 2026.
1. Playradar Brand Launch
Sportradar launched Playradar to deliver a fully integrated iGaming ecosystem that merges sportsbook and casino offerings. The new brand leverages the company’s live and historical sports data alongside proprietary casino content to drive deeper engagement and cross-vertical monetization for operators.
2. Leadership Appointment
Edo Haitin, former Playtech Live CEO, has been appointed to lead Sportradar’s iGaming division under the Playradar brand. His two decades of experience in live casino operations and executive leadership aim to accelerate product development and market expansion.
3. Product Features and Rollout
Playradar will offer a Live 24/7 Experience Centre with synchronized game play and sports streaming, event-driven hybrid gameplay powered by live data, and a full suite of virtual sports and casino titles. Initial roll-out is slated for regulated markets in the UK, North America and Latin America with game releases throughout 2026.