Sports technology market to reach $68.7 billion by 2030, Accelerate Ventures says
XLK•The sports technology market is forecast to grow 15% annually to $68.7 billion by 2030, with stadium analytics and AI tools growing fastest. Europe captured 50% of global sports technology funding in 2025, overtaking North America.
1. Market forecasts
The sports technology market is forecast to grow 15% annually to $68.7 billion by 2030, with stadium analytics and AI tools growing fastest. The sports events market is projected to expand 7.9% annually, from $520.9 billion in 2026 to $888.7 billion by 2033.
2. Funding and deal sizes
Europe captured 50% of global sports technology funding in 2025, overtaking North America for the first time. Average sports technology deal sizes rose from $28.1 million to $43.6 million.
