In mid-January, Spotify announced it will raise its U.S. Individual Premium plan by one dollar to $12.99 per month, marking the first increase since June 2024. The adjustment also applies to Duo, Family and Student tiers, bringing Duo to $18.99, Family to $21.99 and Student to $6.99. This move follows similar industry-wide hikes and is expected to boost average revenue per user by approximately 8% in the coming quarters, partially offsetting rising content licensing costs.

During the third quarter, Csenge Advisory Group increased its Spotify stake by 277.8%, purchasing an additional 2,317 shares to bring its total holdings to 3,151 shares, valued at $2.2 million as of the latest SEC filing. Other advisors added modest positions: Knuff & Co. and Heartwood Wealth Advisors each acquired new stakes worth about $27,000, Total Investment Management invested roughly $29,000, and Sound Income Strategies expanded its position by 156.3% to hold 41 shares. Overall, institutional investors now control over 84% of Spotify’s outstanding shares.

Wall Street sentiment remains positive, with two analysts assigning Strong Buy, 23 issuing Buy and nine issuing Hold recommendations. The consensus target price stands near $744. Last week, UBS lowered its target from $850 to $800 while maintaining a Buy rating; Barclays trimmed its outlook from $750 to $700 with an Overweight designation. Benchmark also reduced its objective from $860 to $760 and reaffirmed a Buy rating. Analysts forecast 10.3 earnings per share for the current year, supported by steady subscriber growth and margin expansion.