Sprout Social Enables Subreddit Posting, Debuts AI-Powered Recruit and Trellis Monitoring Agent
Sprout Social expanded Reddit integration, enabling brands to post to owned subreddits via Smart Inbox and filter Listening data, with public subreddit engagement launching later this year. It introduced Recruit, an AI-powered creator management tool for custom application pages, and the Trellis agent to surface early signals on high-stakes content.
1. Expanded Reddit Integration
Sprout Social expanded its partnership with Reddit to let brands engage directly by posting to owned subreddits from Smart Inbox, publish to brand profiles and filter Listening data for precise insights, with plans to allow public subreddit engagement later this year.
2. AI-Powered Recruit Tool
The new Recruit tool uses AI and a no-code landing page builder to help brands launch creator application pages across any channel, capturing, vetting and matching authentic partners based on qualitative data to drive ROI.
3. Trellis Monitoring Agent and Platform Updates
The Trellis Monitoring Agent in NewsWhip autonomously surfaces early signals on high-stakes content with structured, analyst-quality briefs, while additional platform enhancements include advanced TikTok moderation, customizable reporting metrics and predictive monitoring for emerging networks like Bluesky.