Sprout Social unveiled its next-generation AI-powered social intelligence platform, designed to transform real-time social data into actionable insights. The platform integrates the proprietary Trellis AI agent across key modules—Publishing, Listening, Smart Inbox and Reporting—providing unified, intelligent analysis for enterprise users.

Launching alongside the core platform, Trellis Studio offers a dedicated environment for building bespoke AI workflows. Organizations can tailor automated processes to specific KPIs and operational needs, streamlining tasks such as campaign optimization, sentiment analysis and customer support prioritization.

The company cites that 71% of marketing directors expect social data to drive strategic decisions over traditional research by 2029, underscoring demand for real-time insights. By operationalizing social intelligence at scale, Sprout Social aims to deepen customer engagement, improve ROI measurement and expand its enterprise footprint.