SS&C Launches GenAI Sales Enablement Platform for Thornburg Investment Management
SS&C introduced a generative AI-based sales enablement solution tailored for Thornburg Investment Management, marking its initial deployment of GenAI technology in asset manager workflows. The platform is designed to streamline client presentations and marketing assets, potentially boosting SS&C’s recurring software revenue and expanding its AI-driven services pipeline.
1. Product Overview
SS&C has rolled out a GenAI-powered sales enablement solution specifically for Thornburg Investment Management. The platform leverages generative AI to automate creation of pitch materials, personalize client communications and integrate analysis of portfolio data.
2. Strategic Significance
This marks SS&C’s first GenAI deployment for a mid-tier asset manager and illustrates its strategy to broaden AI capabilities across its software suite. The collaboration is expected to strengthen client retention, attract new subscriptions and demonstrate SS&C’s AI leadership to other institutional investors.