SS&C sees untapped growth potential for asset managers in independent broker-dealer channel
SSNC•SS&C sees independent broker-dealers as an underserved growth opportunity for asset managers, particularly in managed accounts and evergreen alternatives. Research conducted with Horsesmouth found these advisors received 25% fewer meeting requests, while outreach converted to in-person meetings at 21%, compared with 23% for employee broker-dealer advisors.
1. Distribution opportunity
SS&C identified independent broker-dealers as an underserved channel for asset managers, particularly for managed accounts and evergreen alternatives. Research conducted with Horsesmouth found independent broker-dealer advisors received 25% fewer meeting requests than employee broker-dealer advisors, and outreach converted to in-person meetings at 21%, versus 23% for employee broker-dealer advisors. The brief said better technology integration and more formalized supervisory offices could expand adoption of investment solutions and improve asset managers’ access to advisors.
