St. Joe launches Watersound Weddings & Events business to expand hospitality services
JOE•Executive leadership
Cheryl Walton was named executive director, bringing nearly 20 years of wedding and event experience at WaterColor Inn & Resort.
New weddings and events business launches
The St. Joe Company launched Watersound Weddings & Events, a new asset-light business targeting weddings and special events across its Northwest Florida venues.
Operations are live now, offering a single booking and planning contact across hotels, resorts, restaurants, clubs, and other event sites.
Dedicated storefront planned for Watersound Town Center
A dedicated storefront is planned at Watersound Town Center in Inlet Beach, Florida, with an expected opening in early 2027.
The expansion aims to lift utilization across the hospitality portfolio, supported by nonstop air links to seven of the 10 largest U.S. MSAs.
