STGW•Stagwell said 63% of Americans feel negative about grocery shopping, up 13 percentage points from a year earlier; 51% say grocery affordability strains them.
Negative sentiment toward grocery shopping reached 63% among Americans, up 13 percentage points from a year earlier. Grocery affordability strains 51% of Americans, who spend an average of 11.2% of their income on groceries. More than half say large national companies misunderstand their communities’ daily lives, boosting trust in local producers and farmers markets.
