Stagwell acquires publisher advertising services company Freestar
STGW•Stagwell acquired Freestar, a publisher advertising services and monetization provider, to expand its Owned Media portfolio. Freestar will join Stagwell’s media ecosystem, with publishers gaining more direct advertiser access and additional monetization tools.
1. Freestar acquisition
Stagwell acquired Freestar, a publisher advertising services and monetization provider, expanding its Owned Media portfolio within the Media and Commerce segment. Freestar will integrate into Stagwell’s media ecosystem to enhance audience intelligence and streamline advertising supply paths, while giving publishers more direct access to advertisers and additional tools to support monetization.
