Stagwell Agencies Earn Two Top-10 Ad Meter Spots, Capture 10% of Super Bowl Ads
Stagwell's agencies delivered Super Bowl LX commercials for e.l.f. Beauty, Grubhub, Kinder Bueno and the NFL, earning two USA Today Ad Meter top-10 spots. The firm hosted SPORT BEACH in San Francisco with TEAM, capturing over 10% of Super Bowl ad placements and showcasing AI-driven creative capabilities.
1. Super Bowl LX Ad Campaigns
Stagwell agencies including 72andSunny, Anomaly and Code and Theory developed commercials for e.l.f. Beauty, Grubhub, Kinder Bueno, Liquid I.V. and the NFL, executing both on-field spots and off-field activations across Super Week for clients like Don Julio, Starbucks, Perdue and Target.
2. Ad Meter Recognition
Two of Stagwell's Super Bowl commercials placed in the USA Today Ad Meter top 10, underscoring the creative effectiveness of spots such as e.l.f. Beauty’s telenovela-themed “Melisa” and Grubhub’s “The Feest,” which challenged delivery fees.
3. SPORT BEACH Activation
The SPORT BEACH Clubhouse in San Francisco convened industry leaders, athletes and creators in partnership with TEAM, providing a platform for networking, discussions on sports marketing innovation and experiential brand engagements during Super Bowl week.
4. Strategic Implications
Capturing over 10% of Super Bowl ad placements marks a milestone for Stagwell’s global challenger network, reinforcing its AI-driven marketing positioning and potentially driving new client wins and revenue growth in 2026.