Stagwell Embeds Copilot in Assembly Paid Search, Cuts Audits to Minutes
STGW•Stagwell has integrated Microsoft’s Model Context Protocol to embed Copilot directly into Assembly’s paid search campaigns, enabling continuous analysis and optimisation across global live media operations. Early deployment for a global enterprise technology client has shifted audits from hours to minutes, standardised workflows, and freed senior staff for strategic growth.
1. Industry-First AI Integration
Stagwell and Microsoft have integrated Microsoft’s Model Context Protocol to embed Copilot directly into Assembly’s paid search operations and live campaigns, establishing the first agency-scale connection between AI agents and live advertising systems.
2. Operational Efficiency Gains
The deployment has transformed campaign audits from periodic hours-long reviews to continuous minute-level assessments, standardised global workflows across markets and campaign types, and redirected senior resources toward strategic growth initiatives.
3. Client Deployment
Assembly has already rolled out the solution for a global enterprise technology client, demonstrating the platform’s ability to optimise paid search operations at scale and deliver consistent recommendations across teams.
4. Strategic AI Momentum
This launch builds on Stagwell’s recent AI platform expansions—including The Media Machine, Stagwell Media Platform, and Agent Cloud—and reinforces its strategy to operationalise AI as core infrastructure for marketing transformation.
