Stagwell Reports 34% Marketing Cloud Growth, BERA Up 73% and UNICEPTA Up 168%
Stagwell posted record net new business in 2025 and saw its AI-driven Marketing Cloud grow 34% organically, with BERA revenues up 73% and UNICEPTA up 168% in Q4. Stagwell invested in proprietary AI platforms like The Machine and partnered with Palantir’s Foundry to embed AI across client workflows, marketing operations.
1. Record Net New Business and Revenue Growth
Stagwell delivered a record year of net new business in 2025, propelled by a 34% organic increase in its AI-enabled Marketing Cloud platform. BERA reported 73% net revenue growth for the full year, and UNICEPTA generated 168% organic net revenue growth in the fourth quarter alone.
2. Strategic AI Platforms and Partnerships
The company invested heavily in proprietary AI solutions, including The Machine, its agentic operating system, and strengthened its technology stack through a landmark partnership with Palantir’s Foundry. These platforms are integrated to orchestrate marketing data, analytics and execution across client workflows.
3. Broad AI Adoption in Client Services
Agencies across Stagwell’s network embedded AI to enhance production, personalization and efficiency in marketing services, digital transformation, media & commerce and communications. These advancements enabled automated scaling of creative work, improved campaign performance and deeper client engagement without proportional cost increases.
4. 2026 Growth Outlook
Stagwell’s leadership expects further transformative growth in 2026, aiming to solidify its position as a leader in AI-driven marketing through continued investment in technology, talent deployment across 45+ countries and expanded self-service tools.