Stagwell Taps FreeWheel Tech to Power AI-Driven CTV and Linear TV Ad Platform
Stagwell integrates with FreeWheel’s Curation Hub and Buyer Cloud to power its new Stagwell Curate marketplace, consolidating premium CTV, linear and live sports inventory into a single platform. The unified AI-driven infrastructure reduces adtech fees, improves auction win rates and enables cross-screen activation as U.S. CTV ad spend surpasses $37 billion.
1. FreeWheel Integration
Stagwell has integrated FreeWheel’s Curation Hub and Buyer Cloud into its Media Platform, enabling direct access to high-value inventory across CTV, linear TV and live sports. This unified infrastructure powers Stagwell Curate, a centralized marketplace consolidating preferred supply relationships across the global network.
2. Stagwell Curate Marketplace
Stagwell Curate consolidates premium supply from leading TV publishers into a single, always-on source, streamlining deal sourcing and execution. The platform’s bespoke inventory curation allows agencies to negotiate preferred deals and access custom supply paths directly through FreeWheel’s tech stack.
3. Operational and Cost Benefits
Embedded AI and data optimization tools reduce adtech fees and improve auction win rates by leveraging ad-server-level proximity. Clients benefit from more working media and unified cross-screen activation, driving stronger campaign performance and cost efficiencies.
4. Market Outlook
U.S. CTV ad spend is projected to exceed $37 billion in 2026, with programmatic CTV growing over 15% year-over-year. Stagwell’s integration directly addresses advertiser demand for transparency, supply path optimization and performance in a rapidly converging TV market.