Stagwell Unveils Media Machine with 20+ AI Agents, Cross-Platform Integration
STGW•Stagwell launched The Media Machine, a full lifecycle media OS with 20+ intelligent agents to automate planning, buying and optimization across Google GMP, Meta, TikTok, The Trade Desk. It integrates with Figma, Slack and Adobe, uses a unified ID graph and real-time modelling to boost media ROI and agility.
1. Product Launch and Features
In June 2026, Stagwell launched The Media Machine, a full lifecycle agentic media OS developed by GALE in collaboration with Assembly and Stagwell Media Platform. The system employs over 20 intelligent agents to automate campaign planning, line-item creation, algorithmic investment reallocation and real-time optimization across channels.
2. Integration and Workflow Enhancements
The Media Machine integrates directly with Google GMP, Meta, Microsoft, LinkedIn, TikTok and The Trade Desk, as well as collaboration tools like Figma, Slack, Teams and Adobe. A unified ID graph and continuous performance modelling enable seamless audience-first planning, activation and measurable LLM visibility.
3. Business Implications and ROI
By blending automation with human decision gates, the platform promises faster campaign agility, enhanced strategic and tactical ROI and fully accountable measurement. This agentic operating system supports a new agency model combining precision, creativity and differentiated commercial frameworks that could drive revenue growth.
